Automation, AI: how can new technologies improve the performance of cosmetic developments?

For several years, artificial intelligence has been making our lives easier in many areas. Available in different forms, it helps us anticipate better, save time and make better decisions. While it is sometimes difficult to reach a consensus to define it precisely, there is no longer any doubt that this technology is now omnipresent. We find it, for example, in cybersecurity to detect suspicious behavior, logistics to optimize flows, finance to identify fraud, or even in... cosmetics!

Let's discover how this sector has adopted AI to optimize processes and pave the way for faster and safer innovation!

AI applied to the cosmetics industry

Artificial intelligence (AI) aims to design systems capable of simulating human abilities such as learning, problem-solving and decision-making. Based on algorithms and databases collected in large quantities, AI learns, evolves and adapts to solve complex problems.

Over the years, it has made its way into the cosmetics industry, where it redefines interactions between brands and consumers while improving the internal processes of organizations. Used wisely, this technology allows for faster innovation while accurately meeting consumer expectations.

For example, it enriches customer service by providing advice via intelligent assistants. In some cases, it can guide consumers towards a selection of suitable products based on a simple photo. Augmented reality can then take over by allowing customers to virtually test products before purchasing them.

Beyond interactions with consumers, AI also plays a strategic role for companies by allowing them to analyze trends. For example, some algorithms monitor and scan networks to detect emerging topics, preferences or future consumer needs. Cosmetics companies can therefore offer targeted campaigns or products that are 100% aligned with market developments.

But if AI has already transformed the relationships between brands and their customers, it is also redefining the internal processes of the cosmetics industry. By intervening directly in product development, it offers valuable support to formulators, optimizing their daily tasks.

AI to reinvent stability testing

In the cosmetics industry, stability testing plays a vital role in ensuring that a product maintains its quality throughout its shelf life. Traditionally, these tests involve experiments where formulations are exposed to various conditions to simulate their aging. Thanks to artificial intelligence, this approach is evolving!

By combining thousands of past test results and formula characteristics, AI is able to generate increasingly reliable predictions. The database is enriched with each addition of new formulas and test results, constantly increasing the accuracy of the algorithms.

Coptis is developing artificial intelligence capable of predicting the stability of a formula before the real testing phase. Teams can then spend more time on the formulation.

An efficient assistant for every service

Cosmetic product development involves the collaboration of several departments and services, such as marketing, R&D and regulatory affairs. Each generates and handles various documents, representing a considerable amount of information: analysis of consumer needs, briefs, ingredient characteristics, current regulations, etc. This disparity can quickly become a source of disorganization!

The most technologically advanced tools make it possible to optimize data management, being able to process and analyze massive volumes of information by automating tedious and repetitive tasks (searching for ingredients with specific criteria, calculations, regulations, etc.). Thanks to their processing capabilities, they also reduce the risk of errors and duplicates.

Technology for formulators and regulatory compliance

Obviously, regulatory compliance is a major issue for the cosmetics industry. Each product must meet strict standards, specific to each region, before it can be marketed. Thanks to technological advances, brands can now automate and secure certain processes to guarantee their compliance.

For example, the tool is able to check the compliance of a formula in real time, by cross-referencing information with the regulatory databases of different countries. The tools automatically detect if an ingredient exceeds a certain threshold or is prohibited in a target market.

PLM software is now able to integrate databases and alert teams in the event of new regulatory restrictions that would require a change in their formulas.

A solution like Coptis Lab also allows very powerful multi-criteria searches to be carried out to find the right ingredients.

Help with administrative procedures

Marketing a cosmetic product requires detailed and exhaustive documentation. The best tools allow you to compile all the information and automatically generate files such as the PIF — Product Information File, so that they comply with the requirements. This represents a considerable help and time saving for the teams, allowing them to focus on missions with higher added value.

About Coptis Lab

Coptis Lab is a PLM (Product Lifecycle Management) solution specially designed for cosmetic formulation laboratories. It centralizes all information from the different departments and simplifies the procedures to accelerate development projects and ensure regulatory compliance of formulas.

By relying on innovative features and technologies, Coptis Lab optimizes processes, automates tedious tasks and reduces product time to market.

Want to know more? Contact our teams or request a demo!